What is Apple's "Pro and tell" event?
"Pro and tell" is the name Apple has given to a product launch event on October 28 in Los Angeles. The name is a play on the MacBook Pro laptop line. Apple confirmed the date, location and name, and says new hardware will be shown there.
Why it's in the news
Apple has confirmed a product launch event for October 28 in Los Angeles. Bloomberg reports the event is expected to bring a first touch-screen MacBook, along with other devices such as an updated iPad mini.
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Background
Apple is a technology company that designs computers, phones and tablets. Companies like Apple often hold product launch events to introduce new devices and software to the public. The name of this one, "Pro and tell," is a wordplay on the MacBook Pro, Apple's line of higher-end laptops, in the same way "show and tell" is a classroom activity.
Apple confirmed on Monday, October 19, 2026, that the event will be held on October 28 in Los Angeles. According to Bloomberg's reporting, the main expected debut is Apple's first touch-screen MacBook. Bloomberg also reports that Apple may introduce a lower-priced MacBook Pro with an M6 chip, an updated iMac, and a revised iPad mini with a sharper display. Apple has not confirmed these product details; they come from Bloomberg's reporting.
What people are asking
When is the Apple Pro and tell event?
Apple has confirmed the event will take place on October 28 in Los Angeles.
Where is the Pro and tell event being held?
The event will take place in Los Angeles, according to Apple's confirmation.
What products could be announced at the event?
Bloomberg reports that Apple may debut a first touch-screen MacBook, a lower-priced MacBook Pro with an M6 chip, an updated iMac, and a revised iPad mini with a sharper screen. Apple has not confirmed these product details.
Why is it called Pro and tell?
The name is a playful reference to the MacBook Pro, Apple's higher-end laptop line.